Art and the Almighty
Dollar
by Robert Maniscalco 7/02
Arts people are always talking about how important
the study of arts are in developing a healthy child,
a vital community and a rich cultural life but we
don't always realize how important arts and culture
are to our economy. Responding to a recent nationwide
study entitled: Arts & Economic Prosperity: THE
ECONOMIC IMPACT OF NONPROFIT ARTS ORGANIZATIONS AND
THEIR AUDIENCES, Robert Lynch, President and CEO of
Americans for the Arts stated, "when communities
invest in the arts, there is a tendency to think that
they are opting for cultural benefits at the expense
of economic benefits. This study demonstrates that
the arts are an industry that generates extraordinary
economic activity, jobs, and tax revenues."
The report in question is based on surveys of 3,000
nonprofit arts organizations and 40,000 attendees
at arts events in 91 cities in 33 states, plus the
District of Columbia. In other words, it was pretty
comprehensive.
The study found that those attending Nonprofit Arts
events spend an Average of $22.87 Per Person. The
impact of Nonprofit Arts Organizations translates
to: Total Expenditures of $53.2 billion, 2.09 million
full-time equivalent jobs, household income of $47.4
billion, Local Government Revenue of $2.4 billion,
State Government Revenue of $3.0 billion, and Federal
Income Tax Revenue totaling $5.6 billion.
The study was conducted by AMERICANS FOR THE ARTS
in 91 communities in 2000 and 2001. The diverse communities
range in population (from 4,000 to 3,000,000), geography
(Anchorage to Miami), and type (rural to large urban).
The three largest U.S. cities (New York, Los Angeles,
and Chicago) each with more than $1 billion in organizational
expenditures alone were excluded from this study to
avoid inflating the national estimates. The full text
of the report is available at http://www.americansforthearts.org/EconomicImpact.
The impact of Nonprofit Arts Audiences generates
total expenditures $80.8 billion. And this is strictly
in the non-profit arts sector. Apparently, the Red
Wings and the casinos aren't the only games in town.
Amazingly, the state last week voted to slash arts
funding by 50% - unless a 30 cent per pack tax on
cigarettes is approved, in which case the funding
will likely be restored. Isn't it somehow ironic that
the future of arts funding should depend on the cost
of a cigarette?
With these recent cuts the State of Michigan will
spend about 11.9 million funding non-profits. Of course,
there are those among us who believe the government
has no business supporting arts in the first place.
What these people don't understand is that this money
is a relatively small investment for a dramatic economic
return (see above).
It's not just the high profile non-profits like the
Detroit Institute of Arts that would have to reduce
services (along with benefits like tax revenues and
jobs). We're also talking about the health of smaller
grassroots arts and culture organizations, where the
people live, which are the cornerstone of this economic
impact. These have the most to loose with these cuts.
In fact, if these deep cuts are allowed to stand many
important but smaller cultural organizations will
have to fold. Without grassroots organizations like
Wayne County Council for Arts, History and Humanities,
The Detroit Artists Market, and others like them,
the quality of life and economic viability of our
community will suffer greatly.
What makes Michigan (or any state for that matter)
attractive as a destination is it's diverse people
and culture. Without adequate arts funding this state
is looking at a very dismal future. We must stop thinking
of the Arts as an "elective," they are who
we are!
It boggles my mind when given the option of investing
in an arts center in our own back yard, namely on
Mack & Moross, many in our community can only
see the initial cost and not the payoff: a healthy,
prosperous cultural life for the citizens of Grosse
Pointe, translating to a larger tax base and higher
property values. Maybe someday. . . the two saddest
words in the English language.
Meanwhile, we go about the business of transforming
lives, providing opportunities for full self-expression,
one person at a time. The Wayne County Council for
Arts, History and Humanities is inviting the more
than 500 arts related organizations to join in creating
economically viable ARTnerships, reducing program
duplication and combining resources, energy, information
and experience to expand quality programming to the
entire county.
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